When shooting for hotel groups, which have of different categories under its umbrella, it becomes important to illustrate each category uniquely to establish the distinction . This can be created with difference in mood with lighting and the right approach in framing. adding element in the frame that the hotel doesn’t offer to the guests is totally a no-no. Right perspective and avoiding distortion in a must. The lens, angle and the level at which the camera is placed becomes elementary considerations at such shoots.