When shooting for hotel groups, which have of different categories under its umbrella, it becomes important to illustrate each category uniquely to establish the distinction . This can be created with a difference in mood with lighting and the right approach in framing, adding an element in the frame that the hotel doesn’t offer to the guests is totally a no-no. Right perspective and avoiding distortion in a must. The lens, angle and the level at which the camera is placed becomes elementary considerations at such shoots.